BSkyB’s Now TV service has launched on UK connected TV service YouView.An app for Now TV, which provides on-demand movies, is on the YouView homepage and once customers have registered they will be able to access the service and stream feature films direct to their smart TVs. À la carte movie purchases cost between £0.99 (€1.26) and £3.49 per title.Simon Creasey, Director of Now TV, said: “We’re delighted that Now TV is now available on YouView and to be providing current free-to-air homes a fresh new choice.”Now TV is the first non-shareholder content partner on the service. YouView has also revealed that Scottish commercial broadcaster STV will join the service.YouView boxes from Humax went on sale at the end of last month. Telcos BT and TalkTalk plan to launch services in the coming months. TalkTalk will offer a free set-top as well as access to Sky and UKTV channels. BT has yet to unveil details of its YouView service.