The Halifax Convention Centre Corporation has been renamed Events East Group, reflecting the full scope of its business and operations. The new name was announced today, April 3. Events East will be responsible for the management and operations of the new Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic. These businesses were formerly the responsibility of Trade Centre Limited. All employees of Trade Centre Limited have also been transferred to the new organization, effective April 1. “Our new name and brand reflects our new mission and vision and positions us as leaders in the events industry,” said Carrie Cussons, president and CEO, Events East. “This change reinforces our modern and forward-looking direction, is fully reflective of all of our business areas, and is an important step in solidifying our new organization.” Events East was created as part of a joint partnership between the province of Nova Scotia and the Halifax Regional Municipality. The new entity is governed by the Halifax Convention Centre Act and its ten-member board of directors. “The transition to our new name and governance structure does not change what we do or how we do it,” said Ms. Cussons. “We will continue manage and operate the Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic, and create memorable event experiences for our community and our guests.” Along with the name and identity, Events East also launched a new website: www.eventseast.com .