RANDOLPH CENTER, VT — July 25, 2005 — The Vermont Manufacturing Extension Center (VMEC) Fall Public Workshop Schedule is now available online and registration is open at the VMEC web site (www.vmec.org(link is external)).Some of the workshops Vermont manufacturers can attend this season are Principles of Lean Manufacturing 101, The 5S Visual System, and Office Value Stream Mapping. The workshops will be presented in various locations throughout the state. The workshops schedule is constantly being updated to meet the needs of Vermont manufacturers, so visit the web site for the most up-to-date information.Through a working partnership with the Vermont Training Program of the Department of Economic Development, VMEC is pleased to offer a $125 per person discount to Vermont manufacturers.VMEC is a not-for-profit organization that has been providing consulting and training to Vermont manufacturers since 1996. For more information about VMEC, visit www.vmec.org(link is external) or call (802) 728-1432.###About VMECVMEC’s Mission is “To Improve Manufacturing in Vermont and strengthen the global competitiveness of the state’s smaller manufacturers.” This is done through professional consulting, one-on-one coaching and public/onsite workshops to help Vermont’s approximately 2,000 small and medium sized manufacturers increase their productivity, modernize their manufacturing and business processes, adopt advanced technologies, reduce costs, and improve their competitiveness. Increased competitiveness means greater stability in the state’s work force, improved efficiencies. Visit www.vmec.org(link is external) for more information.
continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Hispanics account for the fastest and largest growing community in the United States according to Snapshot of the U.S. Immigration in 2019 by the National Conference of State Legislatures (NCSL). The Hispanic market has enormous untapped business potential and it represents one of the biggest opportunities for credit unions’ membership growth. Nevertheless, it has been overlooked by financial institutions as it is also one of the most underserved communities.Companies that have strategies in place to connect and attract Hispanic consumers to utilize their products and/or services are seeing success. However, most credit unions are failing to reach this demographic due to lack of cultural knowledge, failing to build trust with members, and overlooking the need to hire bilingual staff in branches.Many companies, including financial institutions, have seen potential in the Hispanic market and are looking for ways to serve this market while meeting their goals and grow. Companies that see this potential have made moves to translate marketing materials to increase their appeal to the Hispanic market. While this is a great start, your efforts could be for naught if you are simply translating material without a strategy to serve these new members. The resources you delegate to reach this market should meet the needs of the Hispanic community and be appropriate for their culture and diverse background. When not implemented correctly, Hispanics will drift away, and this could possibly generate a bad reputation for your credit union because you fail to understand their needs.